In pictures: Top 20 most valuable global brands in 2022

Apple is on track to become the first trillion-dollar brand with a current brand valuation of approximately $947.1 billion, while Google moves up to second place as one of the fastest risers in the ranking, increasing its brand value by 79 percent to $819.6 billion.

Commenting on the rankings, Nico Stouthart, Senior Partner Consulting Division, New York, Kantar and Aramco Client Leadsaid: “I am excited to see Aramco entering the global BrandZ ranking as the highest newcomer at position 16. This is very much in line with their exciting ambition to further drive their global presence by pioneering innovative technologies that will positively impact people and the communities they live in.”

The combined value of the world’s Top 100 most valuable brands has increased by 23 percent to $8.7 trillion over the past year, highlighting the importance of brand strength in navigating an unsettled global economy.

This year, brands needed to exceed a total brand valuation of $21.219 billion to earn the title of one of the world’s biggest brands – a threshold that’s increased more than fourfold since the list’s debut in 2006.

“We are excited to see the first brand born in the region enter the top 20 Most Valuable Brands. This year’s Kantar BrandZ global ranking continues to reinforce our belief that strong brands create tremendous value, even in uncertain times. The top 100 brands added another 1.3 trillion dollars of brand value this year, that’s greater than the combined GDP of Saudi Arabia and UAE,” said Amol Ghate, the managing director for the Middle East, North Africa and Pakistan at Kantar’s Insights Division.

“We have seen the strongest growth in consumer tech and luxury brands, as these highly meaningful and strongly differentiated brands gained momentum. We are also seeing that brands growing in value are creating more connections, whether it’s by connecting to more people by amplifying their meaningful difference and reaching to greater audiences; or by connecting to new markets and categories and driving conversations around broader issues impacting the people.”

Kantar BrandZ Top 20 Most Valuable Global Brands 2022