Yasser Abdul Malak, the Chairman and CEO of Nestlé MENA sits down for his first public interview since assuming the top job at the food giant
consumer brands
Latest in consumer brands
beauty and skincare
Meet KIKO Milano: An Italian make-up company that went from family firm to Burj Khalifa advertiser
KIKO Milano recently celebrated 1000 stores in the UAE with a light show on the iconic Burj Khalifa
brand strength
In pictures: Top 20 most valuable global brands in 2022
The combined value of the world’s Top 100 most valuable brands has increased by 23 percent to $8.7 trillion over the past year, highlighting the importance of brand strength in navigating an unsettled global economy
business funding
MoEngage raises $77mn in Series E funding after doubling its growth and global headcount
The insights-led customer engagement platform has more than 65 customers in the region, including Mashreq Bank, Damac, Landmark Group, Azadea, and Swvl
Brands
Video: What’s the best way and the ideal time to engage with customers in the MENA region?
WebEngage’s Trends & Insights Report 2022 gives a location-specific, deep-dive analysis on user engagement and conversion
Brand engagement
Engaging with tech-savvy millennials across digital touchpoints will define the future of consumer brands
Internet penetration in the UAE is expected to reach 96 percent by 2025, with 67 percent of Middle East consumers choosing digital channels to engage with brands
consumer brands
UAE’s Covetor to invest $50m in bringing emerging brands to market
Start-up aims to disrupt traditional retail investment model by supporting brands in creating their growth
consumer brands
Why the Middle East is the ‘retirement home’ of emerging global consumer brands
Traditional investor mind-set and limited funding after the early stages makes the region one of the ‘hard markets’ for international young brands