If advertising is dead, how did a print ad from Nike make global news? Why did the company’s stock price fall and then rise again? Why did Nike’s online sales increase by 31 percent?
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If advertising is dead, how did a print ad from Nike make global news?
Opinion: It’s okay for brands to stand for something, to have a higher purpose. Consumers expect it, says Reda Raad, CEO of TBWARAAD
