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Sun 25 Feb 2001 04:00 AM

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Tejari targeting food & beverage industry

Tejari.com is adding some business-to-business spice to the Gulf Food, Hotel, and Equipment Exhibition with live demonstrations and special incentives for the food and beverage (F&B) industry sector.

Tejari.com is adding some business-to-business (B2B) spice to the Gulf Food, Hotel, and Equipment Exhibition with live demonstrations and special incentives for the food and beverage (F&B) industry sector.

The aim is to introduce the F&B community to the benefits of buying and selling online. Tejari will host free seminars daily at the exhibition, including hands-on demonstrations of the B2B exchange itself.

The program also includes free B2B online transactions for the first three months for F&B suppliers.

“The Middle East’s growing reputation as a tourist destination, as well as its consistent population increase, means that both suppliers and buyers of food and beverages are looking to cut costs, improve efficiencies and increase their market reach, all of which is enabled through Tejari.com. The Gulf Food, Hotel and Equipment Exhibition provides an ideal launching opportunity for Tejari’s program to invite additional F&B-focused members,” noted Lubna Al Qasimi, Managing Director of Tejari.com.

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