Crystal Lagoons, the multinational water innovation company, has outlined its plans to introduce "pay as you go" lagoons in the Middle East.
The new business model will consist of selling tickets to the public on a "pay per use" basis with Crystal Lagoons receiving revenues as a percentage of ticket sales.
The company said in a statement that the concept of Public Access Lagoons, offering perfect beaches and accompanying scenery, will make them the must have 21st Century accompaniment to urban life.
In the Middle East, talks have been held with developers in Abu Dhabi, Oman and Bahrain with a deal for the first Public Access Lagoon in the region expected to be signed soon.
Carlos Salas, regional director, Middle East, Crystal Lagoons, said two projects have already been signed in the US and one in Turkey.
"Although discussions are at an early stage in this region, we believe there are endless opportunities in the Middle East with a range of theme parks, water parks, safari parks, aquariums and zoos which could benefit from stunning beach fronts and azure waters Crystal Lagoons is renowned for," he said.
He said the lagoons are low maintenance and have the advantage of being sympathetic to the local environment, using up to 100 times less chemicals than a traditional filtration system and 98 percent less energy required by conventional water treatment systems. Construction costs are also minimal, creating a viable and economic option for developing the lagoons.
Globally, the company has amassed a portfolio of 600 projects in varying negotiation and development stages in 60 countries.
In the Middle East, Crystal Lagoons is developing lagoons in projects worth a massive $25 billion.
In Egypt, the company is developing its very first mountain top lagoon in Il Monte Galala in Sokhna, Egypt. Crystal Lagoons is also developing its first lagoon in Jordan in the Al-Rama region of the country. Saudi Arabia is also set to announce its first lagoons in the coming month.
In Dubai, Crystal Lagoons is working on the second phase of the lagoon at Meydan Sobha, the joint venture between Meydan Group and Sobha Group, to develop, once completed, the largest manmade lagoon in the world, forming an integral part of the Mohammed Bin Rashid Al Maktoum City – District One residential development. The lagoon will measure more than 36 hectares in size.
Salas said: “The Middle East region is a key area of growth for us and has been one of our most successful and profitable regions when compared to other markets around the globe. We are looking to capitalise on this with the launch of the Public Access Lagoons model however we remain committed to benefiting the real estate and tourism markets to bring an idyllic beach lifestyle to anywhere in the world, at very low construction and maintenance costs.”
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