Nissan said it will be ready to bring fully self-driving vehicles to market by 2020. The vehicles will be sold "at realistic prices for consumers," the company said at a media event in Irvine, California.
The Japanese automaker said it plans to offer "multiple, commercially viable" vehicles that are capable of autonomous operation without driver input.
Nissan said its goal is to offer autonomous cars "across the model range within two vehicle generations" - about 10-12 years after the projected 2020 launch.
The company said it has been researching and developing autonomous vehicles "for years" with such top universities as Massachusetts Institute of Technology, Stanford, Oxford, Carnegie Mellon and the University of Tokyo. It is building a dedicated test track in Japan for autonomous vehicles that will be completed by next spring.
Google, the internet search leader, launched an autonomous car program in 2010 and has built and is testing several different versions, including one based on Toyota Motor Corp's Prius.
Qatar residents pay $2.7m in car number plate auction
Highest bid exceeds $257,000 for the number plate 377773...
10 facts about the Bentley Mulsanne
Customers also have extra options to personalise their car...
$3.4m Fast & Furious supercar to star at Dubai conference
Lykan HyperSport car of movie's main character played by...
Revealed: Clarkson's cars
A Look inside the Top Gear star’s personal garage
BMW unveils finance deal for adventure motorbikes
Special promotion of $582 per month will run for two weeks...
Dubai Police adds BMW i8 to its supercar fleet
Supercars aimed at enhancing its law enforcement presence...
One-fifth of all Pagani Huayras sold in the UAE
Supercar manufacturer says Pagani Zonda F that crashed in...