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Video: Julius Baer, the Middle East, and banking for the world’s ultra-rich

Julius Baer was founded well over 100 years ago as a banking partnership in Zurich. Over the decades it has grown to become one of the most prominent private banks to ultra-high-net worth individuals (UHNWIs) all over the world, with offices across Latin America, Europe and the Middle East.

Speaking to Arabian Business during a visit to the Julius Baer office in Dubai International Finance Centre, CEO Bernhard Hodler says the bank has long been committed to serving the needs of the Middle East’s – and in particularly the Gulf’s – UHNWIs.

Since then, the bank’s operations in the region have grown exponentially, with the Dubai office now boasting 120 employees, in addition to smaller offices in Abu Dhabi, Beirut and Bahrain. Hodler says that the company has more room to grow and is working to hire 80 new relationship managers this year.

In this edition of Inside AB, Jeremy Lawrence and Bernd Debusmann discuss the conversation that Arabian Business had with Bernhard Hodler on the importance of the Middle East, how FinTech is changing banking, and the risks of cryptocurrency trading.

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(Source: Arabianbusiness.com YouTube channel)

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