Author Archives: Farah Zafar

Farah Zafar is the CEO & Co- Founder Lyvely and Managing Director & Group CLO, Phoenix Group.

Farah is an award-winning British Lawyer and highly acclaimed Female Business Leader in the Middle East and has been noted as “Women of Influence in the Arab World” – CEO Middle East 2021 and “Inspiring Business Leaders’ – Arabian Business 2022, amongst others. Farah’s extensive resume includes being a successful C- Level corporate executive with over 25 years of experience building billion-dollar corporations, leading brands to successful public listings and exits, whilst acting as Chief Legal Officer to leading Quasi – Government entities in the Middle East and strategic advisor and Right Hand to the Middle East’s most prominent Rulers and visionaries. Now a passionate tech entrepreneur, she is the CEO and Co- Founder of Lyvely, where she is devoted to elevating humanity through technology for a more independent and prosperous future for hundreds of millions of people across the world, giving them the opportunity to fully monetise their passion and empower them to transition to a more lucrative and empowering web3 future. Lyvely is the world’s first fully integrated content and social e-commerce platform which revolutionises the way people connect, communicate and generate revenue online, designed for a Web3 Future. Twitter: @Lyvely.official