The need for localisation in the metaverse and its impact on adoption

Author Archives: Sandra Helou
Sandra Helou is Co-Founder & Chief Commercial Officer at Metapolis.
Sandra Helou has emerged as one of the most prominent figures in web3 development – first in her role as head of metaverse and NFTs at leading blockchain company Zilliqa, and more recently as a maker of the metaverse with her latest venture Metapolis.
With in-depth knowledge and a multidisciplinary background spanning traditional and digital industries, Sandra leads all commercial aspects of Metapolis across growth, partnerships, strategy, marketing & expansion.
Her global experience across Australia, Asia, Europe, and the Middle East enables her to deliver on both a strategic and an execution level.
A regular on the international speaking circuit, Sandra is not only helping to educate developers and businesses about the potential and capabilities of web3 focusing on the Metaverse & Creator Economy capabilities in the Metaverse, she is also actively recruiting them onto the Metapolis platform and forging ahead with the commercial partnerships that will see the metaverse enter a phase of mass adoption.