Developer Bloom Holding on Wednesday announced it has hired Rotana Hotel Management to operate its 188-key hotel apartments within Park View, a mixed-use development set to take shape in the university neighbourhood of Saadiyat in Abu Dhabi.
An agreement was signed by Sameh Muhtadi, CEO of Bloom Holding and Omer Kaddouri, president and CEO of Rotana Hotel Management on the sidelines of Cityscape Abu Dhabi.
The agreement followed the success of Bloom Holding’s launch of Park View on the opening day of Cityscape, receiving “overwhelming response from buyers and investors”, Bloom said in a statement.
Due to open in 2017, the hotel apartments feature studios, one and two bedroom units and executive apartments. The hotel apartment units will be up for sale within a few weeks.
Muhtadi said: “We are delighted to be partnering with Rotana Hotel Management, which has extensive experience in operating well-established hospitality brands specifically in Abu Dhabi and across the region.
“This agreement is part of our ongoing efforts to consolidate our hospitality portfolio and expand our footprint in Abu Dhabi’s rapidly growing hospitality sector.”
Kaddouri added: “We are very proud to have been selected to manage this superb property which will have a great appeal, particularly among tourists and long stay guests who are looking for the kind of excellent destinations the island represents. Abu Dhabi will remain a focus market for Rotana in the years to come as we move towards our goal of operating 100 hotels by 2020.”
The Park View development will also comprise a residential building offering 234 studio, one, two and 3 bedroom residential units.
Bloom Holding’s other hospitality offerings include the 25-storey Bloom Central mixed-use development that will house two properties managed and operated by Marriott International.
Currently under construction, the project comprises the five-star 315-room Abu Dhabi Marriott Hotel and the 64-key Marriott Executive Apartments. In addition, Bloom boasts hotel properties on Reem Island, Abu Dhabi Marina, and Rochester in the United States.
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