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Dubai hospitality major eyes European growth as it targets new markets

Sunset Hospitality Group plans continued aggressive growth throughout 2022 by increasing its portfolio to over 50 operating venues

SushiSamba, one of SHG's brands operating in the Middle East.

Dubai-based Sunset Hospitality Group (SHG) is keen on solidifying its portfolio in the Middle East and Europe by entering strategic markets like Spain and Greece this year.

SHG said it plans continued aggressive growth throughout 2022 by increasing its portfolio to over 50 operating venues and extending its footprint to 14 countries by the end of the year.

The group capped 2021 with two openings – AURA Skypool & Lounge and SUSHISAMBA, located at The Palm Tower. The Group also announced the expansion of METT Hotels & Resorts to Marbella after a successful debut in Bodrum.

Antonio Gonzalez, CEO, Sunset Hospitality Group, said: “This year marks our 10 first years, it has been a challenging but successful journey so far. But this is just the beginning, we aim to grow our portfolio further, extend our footprints to key cities across the globe, and double the size of our business within the next two years.

“2021 saw the launch of some of our key hospitality projects plus our venture into the hotel business, it was a very successful year despite the challenges brought by the ongoing pandemic.

“However, we are looking at 2022 with much optimism as we endeavor to bring our pipeline of projects into reality and continue creating experiences that bring people together to celebrate life, through hotels and resorts to beach clubs, restaurants and entertainment concepts.”

Sunset Hospitality plans H2 openings in Dubai despite Covid crisis

Sunset Hospitality Group CEO Antonio Gonzalez.

2022 begins with the opening of DREAM and Garden of Dreams, located at the Address Resort Hotel JBR. A dining and entertainment concept, it blends live musical acts and performances with an avant-garde, Mediterranean menu.

Another upcoming venue is L’Amo Bistro del Mare, an upscale Italian seafood restaurant in Dubai Harbour, he added.

Sunset is also planning to bring the award-winning brand Mott 32 to Dubai while METT Hotels & Resorts will expand with a summer 2022 opening on the Costa Del Sol in Spain.

“We are very excited to share more details in the upcoming months for these projects as we continue to deliver on our promise of bringing people together to celebrate life,” said Gonzalez who, in October, hinted at a possible IPO to fund continued growth.

Sunset Hospitality current boasts four divisions – living, daylife, dining and nightlife – as well as a vast portfolio of F&B and beach club brands, including Black Tap, Isola, Luigia, Folie, Mood Rooftop Lounge and Azure Beach Resort.

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