Sat in a private room at the Dyson store in Mall of the Emirates with excitement and anticipation to witness one of the most unusual and anticipated products of the year, the almost intimidating pair of headphones were handed over.
Brand new, straight out of the box, shiny, slightly heavy and frankly, intriguing. The Dyson Zone was appealing from first glance, it was now time to test it out to see if the features could justify the hefty price tag.
Sound quality? Check. Noise cancellation? Check. Comfort? Check.
Overall, the Dyson Zone was doing well so far. Then came the visor, snapped on to the sides, blowing out a cool, slow gush of air. First thoughts? This would be great during the summer.
Gently pulling down the attachment stopped the airflow, the Dyson expert then snapped it off and proceeded to twist and bend the visor to demonstrate its strength and durability.
Walking around the mall with the headphones on and noise cancellation in full effect felt oddly calming, hundreds of people around but not a single sound of the rush and chatter, but then I saw my reflection in a mirror.
Dyson Zone: Premium sound and purified air
Dyson’s $1,000 headphones launched in Dubai last week, with the ungainly looking headset offering a unique product offering – premium sound quality combined with purified air.
Yes, purified air. The headphones that go over the ears has an unusual looking attachment that blows ‘purified’ air into the wearer’s face. Alongside noise cancellation, exceptional sound quality and a fashionably questionable visor, the new launch has raised eyebrows with its unique design and $1,000 price tag.
When images of the contraption were first revealed, it coincided with April Fool’s Day, with most chalking it up to a well elaborate joke by Dyson. However, this was no prank, with the firm putting its considerable engineering acumen into play and placing the product in full-fledged development.
Not only does Dyson guarantee high sound quality and noise cancellation, the Dyson Zone comes with a wide visor attachment that snaps on to the ear cups and shoots ‘purified’ air to the wearer’s nose and mouth. Launched after five years of research and development, one might think that the Dyson Zone would have been a handy pandemic aid with air filters, purified air and a mask-like attachment.
Targeting the urban pollution problem, more than half the population lives in cities which is expected to reach 7 in 10 by 2050. With population growth comes increased infrastructure, transport, construction and traffic, all of it impacting the environment and causing pollution. Dyson believes that this product is the solution to combat the issue of now and the possible issue of the future.
Aside from the visor, the headphone itself has been designed for high functionality with low-distortion sound, advanced noise cancellation and full-spectrum audio reproduction as compared to other brands in the market. Dyson, similar to its other trending products has set out to revolutionise the market with a unique design and features, but have they perhaps overstretched this time?
While the sound is perfectly premium, the fit comfortable, the style is another matter altogether. When Arabian Business sat down with the Dyson experts to witness and explore one of the first pieces of the Dyson Zone in the Middle East, the first question that came to mind is, what and why?
The Dyson Zone was created to combat two types of pollution – noise and air. But who would be the target audience for this futuristic looking contraption? Music lovers, fitness enthusiasts, fashionistas or frequent travellers?
“It is for everyone,” a member of the Dyson team told Arabian Business at the exclusive pre-view.
Functionality, fashion or fad? The answer is soon to be revealed following the official launch of the product in the region today.
Officially launched in Dubai on June 1, the Dyson Zone aims to create a lasting impression in technology, but the real attraction of this product will be if the buyer is able to overcome the large headset and strange-looking face attachment. While the Zone seemingly succeeds in its mandate, I think it might be a while before we see widespread adoption.
With advanced research and development, the product offers over 50-hours of audio only run-time and four-hours of combined purification and audio run-time. Three hours is the charge time for a full battery and it features 11 microphones and up to 38 dB of noise cancellation.
The product comes with a set number of changeable filters which sit within the earcups and draw air and projects two streams of air quality offering ‘high-filtration level in real-world conditions.’
Available in two colourways , the product is now officially on sale across Dubai.
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