The Volvo range has a variety of features, including adaptive cruise control which constantly monitors your distance from the next vehicle variable direction on headlamps, a blind spot information system, floating console system and speakers with full surround sound.
In an environment where the roads are less than predictable, Volvo is trying to capitalise on safety and comfort in its strategy to expand into the UAE market.
This ad asks the viewer to fold point A across to point B to illustrate what it is like driving without the cruise control function. The campaign has been running in press appropriate to car enthusiasts and was shot in Dubai.
ProjectVolvo features
ClientVolvo
BriefCommunicate the various features of the range of Volvo cars
Creative agencyMemac Ogilvy, Dubai
Creative directorRob Phillips
Creative teamRamzi Moutran, Rob Phillips, James Purdie, James Ross
Account teamIntesar Adenwala, Firat Aktas, Pascale Kashouh
ExposurePress
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