Nokia is the most popular brand name among Arab youth, according to the results of a new survey released in Dubai on Sunday.
Respondents to the Second Annual ASDA’A Burson-Marsteller Arab Youth Survey said that going to the mall was their second most popular pastime – after watching TV – and when it came to choosing between international brands the Finnish phone maker was their outright favourite. [
Click here to view the key findings of the Arab Youth Survey
]
The survey, which was carried out in October last year and involved face-to-face interviews with 2,000 Arab youths in nine countries, found that shopping was a major part of Arab youth culture.
After Nokia, the international brands which caught the eye of Arab youth include Toyota (2nd), Sony (4th), Armani (5th), Rolex (6th), Pepsi (7th), Nike (9th) and HP (10th).
Among the big Arabic brands surveyed, FlyDubai scrapped in at 32nd, Rani was 31st, Etisalat ranked 26th, Air Arabia flew in at 25th, Emaar lay at 22nd, Aramex stood at 8th and Emirates took the bronze medal and was found to be the most popular Arab brand on the list.
The survey also asked which airlines Arab youth preferred to fly with and local Arab carriers proved to be popular. Emirates was the most popular across the region, especially in the UAE, followed by Saudi Airlines, Gulf Air, Qatar Airways and Egypt Air.
In the UAE, Emirates was favoured by 52 percent, followed by Etihad (22 percent), Air Arabia (eleven percent), Gulf Air (five percent) and British Airways and Egypt Air both on four percent.
The airlines with the highest level of loyalty in their respective countries were Qatar Airways (78 percent), Saudi Airlines (73 percent) and Royal Jordanian (71 percent).
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