Al Nabooda Automobiles partners with ekar for carsharing service

A new fleet called ekar X will be created for the Volkswagen Passat and Jetta models
Al Nabooda Automobiles partners with ekar for carsharing service
Thierry Seys, general manager Volkswagen, Al Nabooda Automobiles and Vilhelm Hedberg, CEO ekar Middle East.
By Bernd Debusmann Jr
Wed 04 Oct 2017 09:45 AM

Al Nabooda Automobiles, the sole distributor of Volkswagen in Dubai and the Northern Emirates, has announced a partnership with ekar which will see 100 Volkswagen Passat and Jetta models added to the pay-as-you-go carsharing company's fleet.

The agreement between Al Nabooda and Volkswagen will see ekar’s current 100 vehicles increase by as many as 300 vehicles over the course of the initial phase, which will see the creation of new fleet called ekar X, with its own separate pricing. 

“We strongly believe in the future of carsharing, consequently we consider the partnership with ekar as a strategic one for Al Nabooda Automobiles and Volkswagen,” said Thierry Seys, general manager Volkswagen, Al Nabooda Automobiles.

“Carsharing has a very positive effect on mobility, the economy, the end user and the environment by reducing carbon footprint. We are looking forward to seeing the results of the vehicles delivered.”

Vilhelm Hedberg, the CEO of ekar Middle East, said that the company has seen over 30,000 trips booked since it was first launched in Dubai in January 2017.

“The agreement with Volkswagen will not only provide a wider choice of ekars with more luxurious models on offer to the public but further boost Dubai’s transportation infrastructure,” he added.

According to statistics from Navigant Consulting, global carsharing revenue is expected to reach $6.2 billion by 2020, with over 12 million members worldwide.

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