India’s leading airline Air India said it has launched simplified and enhanced fare families across cabins.
The new fare families offer differentiated bundles of products and services at each price point, which enables travellers to choose the offering that best meets their unique requirements, the airline said in a media release.
Introducing Smart Fares!
— Air India (@airindia) October 21, 2024
Air India's restructured fare families are built to meet the evolving preferences of today’s travellers.
Enjoy a seamless flying experience with a variety of fare options across cabin classes, including Value, Classic and Flex.
To know more about the… pic.twitter.com/NFEDXsvPo1
Under the rebranded fare structure, Air India offers a total of eight fare families across four cabin classes: Economy – Value, Classic, Flex, Premium Economy – Classic, Flex, and Business – Classic and Flex.
The new fare families offer increasing baggage allowance and flexibility in terms of cancellation and date changes for a nominal upsell value, the airline said.
Air India has also restructured its fare families on European and UK routes to better align the same with market trends and offerings.
It now offers travellers a more affordable ‘Value’ fare option that provides one piece of checked baggage weighing 23 kg with limited travel flexibility.
Travellers who seek more baggage allowance and higher travel flexibility can opt for the ‘Classic’ and ‘Flex’ fares that continue to offer two pieces of checked baggage weighing 23kg each in Economy, the airline said.
The carrier said it will continue to enhance its ancillary product offerings across these bundles over time to provide more choice and convenience to passengers.
Air India said the move to rebranded its fare families and restructured them was to align with the evolving customer preferences across markets.
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