The new partnership with ITP Media Group signals a strategic move to extend Spartan Race’s reach in the Middle East
Lifestyle Sport
Baseball United partners with GO Sport to launch first-ever baseball merchandise in UAE
The merchandise will be manufactured by Baseball United’s Official Apparel Partner, Arrieta
LIV Golf to offer one season-long card through Promotions event in Riyadh
The winner of the tournament gets into the 54-man roster of the PIF-backed League in 2025; Top-10 get exemption to International Series
Saudi fire national coach Roberto Mancini after poor run of results
The renowned Italian coach was just into the 14th month of what was considered the world’s best-paid coaching job
Spanish Super Cup 2025 in Saudi Arabia: Real Madrid, Barcelona, Athletic Bilbao and Real Mallorca heading to Jeddah
Saudi Arabia will host the Spanish Super Cup for the fifth time in 2025
Human vs. machine: Inside Abu Dhabi’s multimillion-dollar bet on AI-driven autonomous racing
The future of racing may be autonomous, but can human racers and AI-driven vehicles coexist? Aspire’s CEO weighs in on the evolving world of motorsports
Riyadh Air announces Atletico Madrid stadium sponsorship
International Saudi airline announces Atletico Madrid’s stadium to be renamed Riyadh Air Metropolitano
Riyadh Season announces 3-year La Liga sponsorship
Saudi Arabia’s Riyadh Season announces sponsorship of Spain’s La Liga football league
Baseball United partners with Emirates Cricket Board to launch UAE’s first national baseball team
The new team will compete in international baseball events, beginning with Baseball United’s inaugural Arab Classic tournament
EXCLUSIVE: NBA dismisses rumours of Saudi expansion plans
NBA deputy commissioner Mark Tatum acknowledged that while NBA games are broadcast across Saudi Arabia as part of the league’s media rights deal, there are no concrete arrangements to take pre-season or regular season games to the Kingdom at this stage
beIN Sports: How to stream NBA 2024-25 games on TV in UAE, Saudi and across MENA
beIN Sports has announced MASSIVE coverage of the NBA 2024-25 season games on TV in the UAE, Saudi and across the MENA region
NBA Abu Dhabi Games 2024: Boston Celtics, Denver Nuggets arrive in UAE, highlighting league’s global expansion
The NBA Abu Dhabi Games 2024 will kick off today as the Boston Celtics and Denver Nuggets are set to play two preseason matches in the UAE capital
WATCH: Red Bull stunt athlete breaks record with breath-taking skydive to surf jump in Abu Dhabi
Stunning Abu Dhabi record sees skydiver leap from helicopter to land on Surf Abu Dhabi wave
Abu Dhabi events: Shah Rukh Khan, Coldplay, Backstreet Boys, Take That, Maroon 5, Eminem, Muse, A.R. Rahman, Bryan Adams, Andrea Bocelli and more
Abu Dhabi will come alive in the coming season with major music, sport and cultural events
Payrails partners with PUMA to enhance online shopping experience across MENA
The partnership with PUMA follows Payrail’s successful collaborations with other leading enterprises such as Careem, Just Eat Takeaway, Vinted and InDrive
RAK Properties, Arabian Warrior partner for massive olympic-bound obstacle course racing
The collaboration makes RAK Properties the Title Partner for the Arabian Warrior Schools National Championship and Official Partner of the Arabian Warrior Middle East event series
Topgolf to open three venues in Saudi Arabia in major golf partnership
Golf Saudi will become the exclusive distributor of Toptracer technologies and Topgolf Callaway Brands’ equipment and apparel brands in Saudi Arabia