Bayut reveals “REAL HOMES LIVE HERE” campaign

“REAL HOMES LIVE HERE” is focused on resonating with the common struggle of individuals and families in their quest to find their perfect homes. It encapsulates the journey that many have embarked upon – the journey of discovering, securing, and making a house a true home.

Central to this campaign is Bayut’s commitment to its users. The platform is committed to providing the most innovative tools and services to ensure a seamless and secure real estate journey, setting it apart from its competitors. One notable addition is the introduction of the “Checked” and TruCheck badges, which signify listings that have undergone rigorous authentication by Bayut’s internal operations team. This feature is aimed at eliminating the risk of scams and ensures that users are presented only with genuine, available properties.

The campaign delves deeper into the concept of a “real home,” examining how our housing needs evolve over time in response to changing lifestyles and family dynamics. It invites individuals to reflect on the true essence of a home and what it means to them personally.

One Bayut user, Yazan Kamal, shared his experience, stating, “I have been living in Dubai for the past 9 years, and this property is my third move since I arrived. Property searches generally aren’t pleasant experiences, with numerous fake listings and frustrating interactions with unscrupulous agents who provide inaccurate information. However, with TruCheck I don’t recall, even once, contacting an agent who’s given me false information.”

Rafat Qoul, an active property seeker, added his perspective, stating, “This resonates with each one of us who has experienced life’s milestones that necessitate a change in our living spaces. Life is constantly evolving, and so are our housing needs. Nobody wants to waste time and effort on fake property listings when we can rely on Bayut for genuine options.”

Haider Ali Khan, the CEO of Bayut and dubizzle and the Head of Dubizzle Group MENA, expressed his enthusiasm for the campaign’s launch. He stated, “Bayut’s ‘REAL HOMES LIVE HERE’ campaign is not only a testament to our dedication to users but also a paradigm shift in the real estate industry. Dubizzle Group has always prioritised transparency and authenticity in all the activities and countries it operates in, and Bayut has once again set new standards for property search experiences. Users can now confidently find their dream homes without the fear of scams and false listings.”