Samsung has set its sights on achieving strong double-digit growth in the mobile handset market after naming Axiom Telecom as its distributor in the Saudi market.
Samsung believes Axiom, which is a partner of service provider Mobily and boasts more than 170 outlets in Saudi, will give it the reach it needs to meet its targets.
"While Samsung is a leader in communications technology and design, Axiom Telecom has a strong local and regional experience with extensive market penetration," commented Dongeon Lim, general manager MEA for mobiles at Samsung.
He added: "Samsung had a market share of about 17% in the MEA region in 2006. We are currently aiming for an ambitious sales growth of over 45% in 2007."For all the latest tech news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.
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