Kaso, a B2B platform digitising the ordering process between restaurants and food suppliers in the UAE and Saudi Arabia, has announced major growth over the past six months as it rebrands.
Formerly known as Elkaso, the company – fuelled by an initial pre-seed funding round in 2021 – has grown 10-fold, servicing over 3,500 restaurant and supplier partners in the two countries, just eight months since Kaso’s launch last June.
The start-up also announced the appointment of Frank Biedka, former CTO of European e-commerce platform, Zalando, to lead Kaso’s tech.
Kaso’s leadership team expansion follows funding by the Silicon Valley-based accelerator, Y Combinator.
With an acceptance rate of less than 1.5 percent, the globally renowned start-up accelerator is responsible for the launch of companies, including Airbnb, Dropbox, Coinbase, Stripe, and Reddit.
“Biedka’s extensive experience in driving innovation through technology aligns perfectly with Kaso’s mission to revolutionise, digitise and simplify the food supply procurement process. I am excited to welcome a tech leader in the industry to continue taking Kaso to our path to reach $300m in gross merchandise value by end of this year,” said Manar Alkassar, co-founder of Kaso.
Ahmed Soliman, co-founder of Kaso and former VP of Delivery Hero logistics, added: “Kaso’s acceptance and hypergrowth are testaments to the region’s need for a digitised solution to streamline the food supply procurement.
“We are bridging an evident gap in the thriving $50 billion food supply Gulf market, with our users already reducing supply costs by 15 percent and reducing order errors by 80 percent.”
Kaso has also revealed an extensive rebrand of the company, including the launch of a new website and logo.
Kaso is available for download on Apple’s App Store and Google Play.
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