The platform standardises terms and conditions while implementing Dubai’s out-of-home advertising manual
Advertising industry
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VeraViews brings cutting-edge technology to combat ad fraud powered by blockchain
VeraViews and AIREV are enabling publishers to host, deliver, and monitor video campaigns seamlessly—boosting results while lowering operational costs
advertising
Dubai’s RTA announces new outdoor advertising guidelines
Dubai will offer advertiser new options for outdoor advertising as it looks to balance safety with appealing design
advertising
Dubai advertising agency BPG to venture into specialist consultancy
This will follow a digital first policy, and will generate a revenue of over $6 million through recent client wins
Advertising industry
SoftBank-backed Indian mobile ad provider InMobi eyes 10-fold growth in MENA by 2026
Ambitious MENA expansion plans of the tech major – the first Indian start-up to achieve the unicorn status in terms of venture funding – coincides with projections that mobile ad spend in the region will double by 2025 from the current $5.45bn.