Saudi households are navigating rising costs with a strategic approach, often adopting more value-oriented choices to balance their spending priorities
Consumer Behavior
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Conscious consumerism
Sustainability drive: UAE sees 35% surge in gifting of eco-friendly, locally sourced brands in 1 year
The region is experiencing a surge in online gifting, with a 30% spike in online orders in November 2023 alone which has seen celebrations like Diwali, Black Friday and UAE National Day
Consumer Behavior
Revealed: Middle East leisure and entertainment industry to hit $14bn by 2028 on surge in experience economy
The post-pandemic surge in tourist arrivals in the region is further fuelling the rising trend of consumer shift towards experiences over that of the age-old obsessions with products, driven by the much-publicised shopping festivals and global discount sales events such as Black Friday sales
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Facebook, Instagram, TikTok revenue to skyrocket as social media spending surges to $10bn in 5 years: Report
MENA retailers, however, should shift their focus towards Gen Z and millennials, as these demographics tend to be impulse purchasers and are heavily influenced by social media players, says new research
Consumer Behavior
UAE tops global digital shopping index with impressive 134 score, study reveals
This high rate of digital adoption puts UAE consumers ahead of their counterparts in the US, UK and Brazil