Consider what is reasonable for your customers to expect, to what extent you currently deliver that consistently, what the obstacles are, and what the gaps are
customer satisfaction
Dubai’s Sheikh Mohammed reveals results of secret shopper initiative
The ‘secret shoppers’ group were assigned at a number of UAE government service counters
The stats behind ratings: Do online reviews matter for marketers?
Whether you like it or not, reviews play a powerful role in shaping consumer behaviour – and they cost businesses too
How the right dimensions can make your loyalty programme a masterpiece
With consumer behaviours dynamically evolving, brands need to enhance their loyalty offerings to provide customers more personalised, engaging experiences
Five steps to establish your enterprise as a customer experience leader
The link between customer experience (CX) and business performance is tangible, with CX leaders demonstrating revenue growth that is five times faster than their underperforming competitors
Should customers have direct line to founders for complaints?
If you are not visible to your clients, think again. Can you really afford to miss that one call?
How financial institutions in the Middle East can leap-frog competitors by being agile
FIs around the world can expect two to four times faster go-to-market and 10-20 percent higher customer satisfaction using agile ways of working
Invest in customer value first, technology second
Particularly in the consumer sector, the technology’s role is to bring down the cost, improve accessibility, convenience and increase speed of a solution that works in an analogue world