Gushcloud International will launch a Creator Venture Programme aimed at providing funding and business support to both local and international digital content creators
digital media
Latest in digital media
Augustus Media
Lovin Dubai sales talks collapse as founder admits ‘challenges and hurdles’
Talks ended despite ‘respectful’ negotiations
digital journalism
Saudi jobs: ITP Media Group, NEOM announce new graduate programme
The New Media and Content Creation Graduate Programme, powered by ITP and NEOM, is tailored to recent graduates in Saudi Arabia
Canada
Trudeau criticises Meta for blocking local news as wildfires ravage Canada
The PM says Zuckerberg’s company putting profits over people’s safety as Meta sticks to its decision to abide by upcoming Online News Act
digital media
Tata Communications to acquire The Switch for $58.5mn in cash
Expands the company’s reach to top-tier US sporting event and gains strong foothold in North America; Also extends its media and entertainment services portfolio
digital media
Qatar World Cup: Streaming platforms circle for piece of 1.1 billion viewer pie
The FIFA 2022 matches are projected to drive up advertisements and new subscriptions to help the industry to rake up huge revenues
digital journalism
ITP Media Group and NEOM partner to provide digital journalism employment to Saudi nationals
Over 30 Saudi nationals to undergo a month of media training, top students to be offered full-time roles with ITP Media Saudi
digital media
How the Princess Sam Group aims to be on top of the metaverse
A content creator and a bestselling author with her trademark animated series Tara Duncan, Princess Sophie Audouin Mamikonian, CEO and founder of Princess Sam Group, has developed her own ImpactcapitalMetaverse© and reveals why the virtual world is vital
Blockchain
Disruptive: Leading industry readiness for the metaverse and beyond
At the intersection of innovation, impact, and opportunity, Disruptive and Disruptive World take on all things metaverse and NFT while founder David Zennie embraces impact-driven policy
AB In Focus
Netflix rival Starzplay’s Maaz Sheikh on the UAE’s home-grown success stories
Dubbed the Emirates’ rival to Netflix, the UAE streaming service has signed a deal with E-vision from e& and ADQ, an Abu Dhabi-based conglomerate, to acquire a majority stake – 57 percent – based on a post-money valuation of $420 million. The CEO and co-founder Maaz Sheikh sits down with Arabian Business
Arabian Business
Unlock a week’s access to hotel, restaurant, pool discounts with Arabian Business subscription
Arabian Business subscribers will receive a complimentary Week Pass followed by a 15 percent discount on the Select app, which also provides access to gyms, kids’clubs, spas, and more!
Arabian Business
Join UAE’s 50th anniversary celebrations with 50% off Arabian Business subscription
Arabian Business is offering 50% off annual subscriptions for a limited time in celebration of the UAE’s golden jubilee
digital media
India-based media marketing start-up iZooto eyeing lucrative MENA expansion
Start-up, which has already signed up some of the leading media brands in the UAE, is looking to generate a revenue of at least $5 million from the MENA market in the next three years
Connected TV
Why connected TV is the new hot spot for digital advertisers in the Middle East
Industry experts revealed the trend of consumers across the Middle East region cutting the cable cord and spending more time with OTT video, especially video streamed to CTV devices, has been rapidly increasing of late
advertising spending
Advertisers spend big on Facebook, Instagram
In the Middle East, the majority of brands’ relative ad spend went to Facebook feeds, which accounted for 53.4 percent of ad spending, while Instagram feed ads claimed 17.7 percent of the total ad spend, and Instagram stories represented 11 percent of ad spending
digital consumption habits
Short-form video content to disrupt MENA digital media, research shows
Users of short-form video content are also higher online spenders than non-users across product categories; the variation in spend is estimated to be between 40 percent and 130 percent, the report by internet services consultancy RedSeer said
advertising strategies
The ‘Econometric Hero’ and five questions every CMO should ask about MMM
Facebook’s Tony Evans considers how Media Mix Modelling should be reinvented to reflect today’s marketing priorities