Dubai will offer advertiser new options for outdoor advertising as it looks to balance safety with appealing design
advertising spending
Latest in advertising spending
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Emaar’s Burj Khalifa charges AED1 million for 15 minutes of laser advertising
Earlier this week, Bollywood icon Shah Rukh Khan was displayed on the Burj Khalifa as part of Burjeel Holdings IPO campaign
advertising
Federal judge permits racial-bias case against McDonald’s seeking $10 billion damage
Byron Allen is suing after alleging the fast-food chain discriminates against Black media groups with separate, smaller budget, lower pricing and a different agency
advertising spending
Advertisers spend big on Facebook, Instagram
In the Middle East, the majority of brands’ relative ad spend went to Facebook feeds, which accounted for 53.4 percent of ad spending, while Instagram feed ads claimed 17.7 percent of the total ad spend, and Instagram stories represented 11 percent of ad spending
advertising
Digital media accounts for 70% of spending on MENA ad space in 2020
Within digital media, social media is quickly emerging as the most preferred channel for advertisers and is tipped to bag 32% of the $7.5bn projected ad spend in 2021, according to the latest market research
advertising
How MENA’s advertising industry can recover from five-year slump
Tarek Daouk, CEO of Dentsu MENA, has revealed a three-point plan to jump-start spending on advertising