New York City FC announces Etihad Park 20-year stadium naming deal
football sponsorship
Latest in football sponsorship
football sponsorship
Riyadh Air announces Atletico Madrid stadium sponsorship
International Saudi airline announces Atletico Madrid’s stadium to be renamed Riyadh Air Metropolitano
football sponsorship
Riyadh Season announces 3-year La Liga sponsorship
Saudi Arabia’s Riyadh Season announces sponsorship of Spain’s La Liga football league
CFI Financial Group
MENA online trading firm CFI announces exclusive partnership with Paris Saint-Germain
The new partnership adds to CFI Group’s impressive roster of sporting partners, which includes AC Milan, Sheffield United F.C., the Jordan Football Association, and the Lebanese Basketball Federation
Al Hilal
Saudia extends Newcastle United partnership
Saudia sets goal to make Newcastle United the most popular Premier League club in Saudi Arabia
Aviation
Riyadh Air in talks over Chelsea FC shirt sponsorship: Report
Saudi Arabia’s Riyadh Air linked with sponsorship of Chelsea FC
Emirates
Emirates extends its long-standing jersey sponsorship with Arsenal
The Dubai-based carrier Emirates will continue to be Arsenal’s front-of-shirt sponsor through 2028
Dubai
Dubai’s Emirates announces massive deal with King Salman Club Cup 2023
The sponsorship agreement grants Emirates extensive brand visibility within the stadiums, with in-stadium advertising and promotional opportunities throughout the tournament
Adidas
Adidas enters partnership with Saudi Arabian Football Federation until 2026
Beginning March 2023, adidas will be the sole supplier of all training and match wear for the federation – including the men’s, women’s, and youth teams
Dubai carrier
In pictures: French football club Olympique Lyonnais reveal new jersey in Glasgow Rangers friendly
Emirates’ iconic ‘Fly Better’ branding appears across the front of the Olympique Lyonnais team’s training kits and playing jerseys and will be worn during all the club’s matches, including the French Championship and UEFA Competitions until June 2025.
AFC Champions League
Dubai’s Emaar signs sponsorship deal with top Saudi football club
Emaar Properties becomes the strategic partner of Saudi Arabia’s Al Hilal Club for the next five seasons
Dubai International Sports Conference
Video: What are the economic benefits of football?
Success on the football pitch and in winnings the rights to host events can help boost GDP, retail sales and tourism figures, according to a new report from the Dubai Sports Council launched for the Dubai International Sports Conference.
Dubai International Airport
Emirates plans to sever sponsorship ties with French club PSG
A contract that has seen the Emirates name emblazoned on PSG shirts since 2006 ends next year and won’t be renewed