15-year-old influencer Rashed Belhasa said he will ‘always’ be there for Paul
influencer
aokigahara forest japan
Video – When Logan Paul went viral for the wrong reasons
What brands, influencers and the public can learn from Logan Paul’s “suicide forest” controversy.
Alphabet
YouTube cuts ties with Logan Paul following suicide video
World’s largest video site removed Paul from preferred advertising programme
Aokigahara Forest
Opinion: Going viral for the wrong reasons
What brands, influencers and the public can learn from Logan Paul’s “suicide forest” controversy
influencer
Video: YouTube star sorry for filming suicide victim
YouTube star Logan Paul is facing sharp criticism after posting video of a suicide victim that he came across in a forest in Japan.
influencer
YouTuber Logan Paul faces outrage after posting video of dead body
Users are calling for the star to be banned from the social platform
Ali Akawi
Is this the age of the influencer?
Why social media stars are set to become big revenue generators
influencer
In pictures: YouTube’s top 10 millionaires in 2017
Can you guess how much these YouTube stars earned in 2017?
desert dunes
Video: Stars of social revel in Dubai’s Sunset Desert Safari
The heat was turned up a notch in the Dubai desert as five superstars of Instagram – Anwar, Lele Pons, Hannah Stocking, Inanna, and Megan Pormer – took to the sand dunes for a Sunset Safari.
digital content
Dreams vs reality: Dubai as a social media hub
How regulations and the need to professionalise will make or break Dubai’s efforts to turn the city into a global centre of content creation and “influencing”
Dubai Mall
Video: Business of influencing in the Gulf – is it time for regulation?
Logan Paul, social media star, set up a pop-up shop on board an Emirates A380 and attracted 11,000 fans to The Dubai Mall.
Dubai
Revealed: how much marketers spend on social media influencer campaigns
Fees requested by social media influencers are ‘reasonable,’ said 63 percent of those surveyed
Diana Hamade
Influencers should be regulated, say UAE legal experts
Social media influencers should be treated as businesses, say lawyers
Dubai
Every brand should be a film-maker, says ITP Live panel
Resonate with trending topics and aim to capture attention within three seconds, say expert
Dubai
Revealed: Logan Paul’s top tips for digital influencing
Video sharing platform YouTube offers more effective engagement, says digital star
Andrew Neil
In pictures: ITP Live Conference in Dubai
US social media star Logan Paul and Sir Martin Sorrell were among the speakers at ITP Live’s conference in Dubai
Dubai
Influencers are not reshaping the media landscape, says Martin Sorrell
Influencers have not gained the power or the influence that other forms of digital, social and traditional media still have, said WPP chief