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LEGO
Latest in LEGO
Kristian Imhof
LEGO® Middle East ushers in a new tradition of bonding over play with Majid Al Futtaim this Ramadan
LEGO Middle East aims to inculcate the habit of making time for play, even beyond Ramadan
Anil Bhoyrul
A playful proposal as LEGO Middle East Meets Arabian Business for fun and balance
Kristian Imhof, the General Manager for LEGO Middle East and Africa, introduces a concept that might seem unconventional in the boardroom yet is fundamental to human interaction and innovation – the concept of play, facilitated by the timeless appeal of LEGO bricks
Dubai
World’s largest LEGO store opens at Dubai International Airport
Located in Terminal 3 at the B Gates, the store spans 190 square meters, constructed to look like giant LEGO bricks
Danish toy
Video: Lego’s massive expansion plans for the Middle East
A fast growing consumer lifestyle market boosted by an explosion in youth numbers has prompted Lego to open an office in Dubai.
Dubai
Lego opens office in Dubai amid regional youth explosion
Lego office in Dubai will staff 25 employees as company prepares to go on a hiring spree
Dubai
Lego to build Middle East market with new Dubai office
The company hopes to expand its already-growing operations in the MENA region
Evan Shellshear
Learning from LEGO’s brand rebuilding
Co-founder and director of AMFORCE & CEO of Simultek, Evan Shellshear discusses the innovations lessons we can learn from LEGO