The Middle East is lagging behind in the rest of the world when it comes to global brands that can represent its values abroad, Crescent Enterprises CEO Badr Jafar said at the Arabian Business Forum in Dubai.
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Etisalat becomes first MidEast company to break $10b brand portfolio value
Etisalat’s portfolio includes brands such as Etisalat Misr, Mobily, Ufone, Maroc Telecom, PTCL and Etisalat Afghanistan