DXB brand launched to make Dubai International the world's best

Dubai Airports announces plans to elevate the airport customer experience as it unveils a new brand for Dubai International
DXB brand launched to make Dubai International the world's best
By Sam Bridge
Wed 13 Feb 2019 06:19 PM

Dubai Airports on Wednesday announced plans to elevate the airport customer experience as it unveiled a new brand for Dubai International airport (DXB).

It said the DXB brand launch signifies Dubai Airports’ transition from airport operator to a consumer led company, committed to making DXB the world’s best.

The launch event was attended by Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, Sheikh Ahmed bin Saeed Al Maktoum, chairman of Dubai Airports; Paul Griffiths, CEO of Dubai Airports, as well as VVIPs of Dubai’s aviation industry.

The new brand aims to transform DXB into a destination in itself by creating immersive virtual experiences that bring iconic Dubai landmarks into the airport as well as an array of music, art, dance and even fashion exhibitions.

DXB will also feature zones throughout the airport’s concourses that cluster together retail, F&B and themed attractions.

Sheikh Ahmed said: “In Dubai, we continuously strive to be at the forefront of the industry globally and to lead the way with unwavering ambition, innovation and timely investment. Aviation, tourism and travel have been fundamental in Dubai’s growth story and we believe this investment will yield further dividends by encouraging repeat traffic and enticing connecting passengers to visit Dubai.

"We recently welcomed our billionth customer at DXB, which was a remarkable milestone. Today we are making a clear statement that will ensure DXB continues to be one of the world’s most innovative and forward-thinking airports for years to come.”

Griffiths added: “We are proud to launch the new DXB brand to reflect the fresh direction and truly transform DXB into the airport of the future, one that is led by a more customer-centric approach, that incorporates the hospitality, excitement, warmth and true spirit of Dubai.

"The new brand represents the ways in which we connect the world, not only by physically facilitating access to over 220 destinations around the world, but by transporting our customers through their experience of different cultures, food, music and art. This is what DXB, Dubai and the UAE are all about - and what our new brand will represent moving forward.”

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