Dubai will stage a seven-day interactive exhibition in Beijing in May in a bid to boost its trade with China which rose to more than $34 billion in the first nine months of last year.
Ties between China and the UAE continue to grow, driven partly by Dubai's 200,000-strong Chinese community as well as the surge in trade which soared by 27 percent, moving China ahead of India to become the emirate's number one trade partner.
Taking place from May 8-15, the exhibition will bring to life Dubai's transformation from a humble fishing village just over 40 years ago into a global city of opportunity.
Staged at The Orange in Sanlitun Village, a business district in the heart of Beijing, the event is a Falcon and Associates initiative in partnership with Dubai's Department of Tourism and Commerce Marketing (DTCM), Dubai International Financial Centre (DIFC), Dubai Expo 2020, Emirates Airline, Jebel Ali Free Zone (Jafza), Jumeirah Group and Dubai's Knowledge and Human Development Authority (KHDA).
It will provide Chinese government officials, thought leaders, media and consumers an immersive experience of Dubai, organisers said in a statement.
"The relationship between the UAE and China is going from strength to strength, our collective efforts playing an ever-increasing role in each nation's economic development, illustrated in part by China becoming the UAE's leading trade partner," said Reem Al Hashimy, UAE's Minister of State and honorary president of Falcon and Associates.
"The UAE serves as a gateway of opportunity for China into the Middle East, Africa, Europe and beyond. It is our goal that Dubai Week in China will provide a platform to discuss new opportunities, as well as stimulate greater levels of mutual understanding, and cultural and economic exchange, bringing us even closer together."
Tang Weibin, consul general of the People's Republic of China in Dubai, added: "China's awareness of Dubai is growing, in part through the rise in the number of visitors to the emirate, which in 2014 increased by 25 percent to surpass 344,000.
"Dubai Week in China will be a perfect platform for people to gain a deeper understanding of the Dubai I know and love - safe, welcoming and multi-cultural; and one of the most livable and dynamic cities in the world."
More than 3,000 Chinese companies are operating in Dubai and six Chinese cities are connected to Dubai with direct flights to Beijing, Guangzhou, Kunming, Shanghai, Urumqi, as well as Hong Kong.
Jumeirah's Himalayas Hotel Shanghai opened in 2011. It has eight more properties in the pipeline - in Guangzhou, Haikou, Hangzhou, Macau, Nanjing, Qiandaohu, Sanya and Wuhan, while 29 percent of guests at its flagship Dubai hotel - the Burj Al Arab - are Chinese.
Dubai International Financial Centre is home to China's four biggest banks - Industrial and Commercial Bank of China, Bank of China, China Construction Bank and Agricultural Bank of China while the emirate is also home to Dragon Mart, the largest Chinese trading centre outside of China.
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