Dubai-based influencer marketing platform Keepface has raised $300,000 in seed round funding, with a privately owned venture capital firm operating in MENA.
The company, which was valued at $2m during the valuation process, connects brands and advertising agencies with social influencers. So far, it has over 2,000 influencers and 50 brands listed on its website.
“We use big data to categorize the influencers so that the system can automatically offer the most relevant influencers to the brands according to their target group and marketing objectives,” according to co-founder and chief executive Vagif Abbasov.
Keepface ensures that influencers, many of whom work as freelancers, get paid for putting together and sharing the brands’ content.
Abbasov said the raised funding will be used to expand the team in order to meet increased client and product demand.
What makes Keepface unique is its influencer-driven strategy, said CMO Emin Valiyev.
Keepface operates in Turkey, Middle East, Iran, Caucasus and Central Asia.
The company is located in Google’s tech hub AstroLabs, the co-working space for digital companies.
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