Real estate companies in Dubai are partnering with social media influencers, including Bollywood stars, to reach targeted buyer groups worldwide
social influencers
Latest in social influencers
FIFA
Dubai launches first ever World Cup fan zone for social influencers
ITP Live and Social Distrikt team up for venture
crypto assets
The psychology of cryptocurrency
Research into psychology shows that crypto trading may be appealing to people who enjoy gambling and may attract a similar demographic group or people with similar personality or temperaments
content creators
Will we embrace performance-based influencer marketing?
It’s time to understand influencer marketing as a solid investment and vital part of your ongoing marketing, public relations and digital strategies
content creators
Under the influence: The truth behind influencer marketing
Influencer marketing can be a powerful tool, but brands have to know how to channel the world of Instagram properly to see returns
arab world social media
Sharjah trials new platform to promote social influencers to businesses
More than 2,000 influencers have already signed up to the OMNES Influencer’s platform
Brands marketing
Video: Why brands increasingly favour influencer marketing
How influencers are transforming the world of marketing and PR as we know it.
-800x600.jpg)
arab world social media
Influencers should be ‘held accountable’ for hateful content, says DJ Bliss
The New Zealand mosque attacker requested viewers watching his live broadcast to subscribe to the channel of YouTube star Felix Kjellberg, otherwise known as PewDiePie
Burj Khalifa
Emaar to deliver content to users of TikTok social media platform
As part of a campaign for TikTok, five couples from around the world are being flown for the annual New Year’s eve bash
#media
Video: New laws for UAE social media influencers
UAE social media influencers must clearly identify content as advertisements, according to new regulations from the National Media Council.
Huda Kattan
Imagine a world without social media influencers
Is the multi-billion-dollar marketer’s dream a castle built on sand?
beauty influencer
Be wary of influencer endorsements, Dubai government warns
Dubai Consumer Protection is warning residents that many influencers are paid to convincingly advertise products such as meals
Dubai Summer Surprises
YouTube megastar KSI coming to Dubai this weekend
24-year-old vlogger Olajide Olatunji will take part in the Dubai Summer Surprises Gaming Challenge alongside “influencers” Mo Vlogs, Tariq Al-Harbi, Saygin Yalcin and Ahmed Al-Nasheet
e-media licence
UAE-based influencers will need two licences to legally operate
UAE influencers will need to obtain a trade licence before they can apply for their special e-media licence
Block Gemini
One step ahead: Matthias Mende, Memmos MD
Special Feature: From digital marketing to blockchain, Memmos managing director Matthias Mende is seeing limitless opportunities in tech
Al Tamimi & Company
Video: New rules for social influencers – part one
The National Media Council has issued new rules for influencers, which come into effect this June. What exactly will they change and to whom do they apply?
Influencer marketing
YouTube star held in Abu Dhabi over drone issues
American Roman Atwood says he was ‘extremely frustrated’ with the process, which saw him miss a flight back to the United States.