Impact Porter Novelli has unveiled a new branding campaign with the a slogan of “Many Minds. Singular Results”, and will role out a organisation-wide restructuring focusing on the core communication disciplines of marketing, corporate communications and public affairs.
The initiative, which is being adopted across the global Porter Novelli network, is designed to enhance client service and provide a “360-degree” view of a company’s communication strategy.
“The brand promise now reflects a deeper level of integration,” said Tim Walmsley, regional director Middle East at Impact Porter Novelli. “It now gives us the opportunity to embed a far more disciplined approach to marketing and corporate communications. We have formalised the structure, which means we can work consistently with international colleagues, which for us gives us a stronger client offering,” he added.
Porter Novelli staff from across the world were involved in developing the new branding campaign. It will be extended to all the agency’s internal and external communications, such as its website, advertising, and intranet.
“This new structure enables us to leverage our full range of discipline, industry and specialty expertise so that our public relations programs deliver not only on a client’s communications measures but also tangibly and significantly against their business goals,” said Pierre Azzam, regional managing director at Impact Porter Novelli. “Our new branding campaign helps communicate this client-centric approach. ‘Many Minds. Singular Results.’ Captures in just four words what is simultaneously powerful and unique about Porter Novelli.”
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