Several months after signing a global partnership agreement, HP and Intershop have extended their strategic alliance to the Middle East. The alliance calls for the co-marketing and promotion of e-commerce solutions that combine HP’s hardware and services capabilities with Intershop’s e-business software portfolio.
“Working with HP in the Middle East will enable Intershop to deliver e-commerce solutions more quickly to this market,” said Basel Tutunji, Intershop’s MENA sales director.
The initial step in the regional partnership has been a hands-on training session hosted by Intershop for HP’s local personnel. As part of the training both vendors explored joint selling opportunities in the region.
HP’s partners from the UAE, Jordan, Bahrain and Qatar also attended the training session.
“Training between the two organisations is the first phase in delivering Intershop’s e-commerce offerings running on HP’s line of highly scalable, reliable platforms to enterprise customers around the region,” added Tutunji.
Under the terms of the alliance both vendors will chase market opportunities in a series of vertical segments. HP also is deploying Intershop Enfinity for its own B2B e-commerce initiatives.
“Flexibility, reliability and scalability are the key considerations of any e-commerce venture in the Middle East, and these attributes are shared by both Intershop’s software and hp’s hardware solutions,” commented Graham Porter, marketing manager for HP Middle East.
“Whether Middle East organisations undertake B2B or B2C e-commerce endeavours, HP and Intershop are together providing them with the necessary tools to make new online business initiatives a success,” he added.
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