Fentress Architects says US pavilion at Expo 2020 will create a 'powerful metaphor for the dynamism of American culture'
Fentress Architects has been selected to design the United States Pavilion at Expo 2020 Dubai as a consortium partner with Big Things Group.
The yet-to-be-revealed project builds on Fentress’ experience in the region where the Dancing Sisters mixed-use towers opened in 2012.
Pavilion USA 2020’s winning design plans for the Pavilion were based on the theme “What Moves You” and will feature highlights of American culture and leading technological revolutions in mobility.
Fentress said its design for the US Pavilion will create a "powerful metaphor for the dynamism of American culture and values of ingenuity, progress, and innovation".
“Working across the US has given Fentress Architects diverse perspective on the attributes and attitudes that Americans share. We will coalesce these characteristics into a single architectural expression at Expo 2020 Dubai, representing the entirety of the US and its design prowess to an international audience,” said Curtis Fentress, principal in charge of design at Fentress Architects.
Working with Colorado-based communications firm Human Design and the consortium’s numerous communications partners throughout the US and UAE, Pavilion USA 2020 will begin an international outreach campaign.
The US Department of State is responsible for US participation in international exhibitions sanctioned by the Bureau of International Expositions (BIE).
Expo 2020 Dubai is expected to draw over 25 million visitors from October 20, 2020 to April 10, 2021.
Dubai was selected to host the 2020 World Expo in 2013. The Expo’s overarching theme is “Connecting Minds, Creating the Future” with sub-themes focusing on Opportunity, Mobility, and Sustainability.