“Now there’s a lot of people looking for modest wear and modest wear is not only for hijabi people or Muslim people, but for everyone.”
This was luxury, crystal-embossed material shimmering in the light, pearls draped around the neck, ruffled sleeves and hip hop meets tradition — a daring black leather jacket zipped up on top.
“I think it’s really important for us to embrace each other’s culture.”
Since Zubedi established her eponymous label in 2011, modest fashion — designed specifically for the affluent, modern, religiously observant Muslim woman — is gaining traction as designers eye the consumer potential in conservative communities all over the world.
Miss Universe 2017 Demi-Leigh Nel-Peters, Miss USA 2017 Kara McCullough, recording artist Lea Robinson and Choreographer Robert McBay attend the Vivi Zubedi front row during New York Fashion Week: The Shows at Industria Studios in New York City.
Designer Vivi Zubedi walks the runway in the finale of the Vivi Zubedi show during New York Fashion Week: The Shows at Industria Studios in New York City.