Revealed: UAE top 10 most improved brands in 2019
YouGov also revealed the brands that have made the greatest improvement to their Index score over the past 12 months.
Netflix is the most improved brand of 2019 in the UAE, with a change in score of +9.8. Chinese telecom giant Huawei has been consistently improving its brand health. It is the second most improved brand - increasing its scores by 8.0. The world’s biggest indoor theme park - Warner Bros World Abu Dhabi ranked third, with a change in score of 6.9. Beverage giant Coca-Cola sit fourth in the list, with a change in score of 6.4. KFC is another brand that has been steadily increasing its score over the years and has registered an improvement of +5.0 to its score in the past 12 months. Mohamed Alabbar-founded digital marketplace Noon.com occupies sixth spot in the list, with a change in score of 4.2. Downy fabric softener ranked seventh in the list, with a change in score of 3.9. FMCG giant Colgate (3.7) occupying eight spot. Bottled drinking-water company Mai Dubai ranked ninth with a change in score of 3.7. Beverage giant Pepsi comes in at tenth with a change in score of 3.5.
