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IOSRevealed: UAE top 10 most improved brands in 2019
YouGov also revealed the brands that have made the greatest improvement to their Index score over the past 12 months.
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Netflix is the most improved brand of 2019 in the UAE, with a change in score of +9.8.
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Chinese telecom giant Huawei has been consistently improving its brand health. It is the second most improved brand - increasing its scores by 8.0.
ITP Media Group
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The world’s biggest indoor theme park - Warner Bros World Abu Dhabi ranked third, with a change in score of 6.9.
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Beverage giant Coca-Cola sit fourth in the list, with a change in score of 6.4.
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KFC is another brand that has been steadily increasing its score over the years and has registered an improvement of +5.0 to its score in the past 12 months.
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Mohamed Alabbar-founded digital marketplace Noon.com occupies sixth spot in the list, with a change in score of 4.2.
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Downy fabric softener ranked seventh in the list, with a change in score of 3.9.
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FMCG giant Colgate (3.7) occupying eight spot.
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Bottled drinking-water company Mai Dubai ranked ninth with a change in score of 3.7.
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Beverage giant Pepsi comes in at tenth with a change in score of 3.5.
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Wed 21 Aug 2019 10:45 AM GST
