It costs AED1 million for 15 minutes of laser advertising on the world’s tallest tower – the Burj Khalifa.
The cost to place an advertisement, movie teaser or message on the façade of the Burj Khalifa start from AED250,000 ($68,064.25) for three minutes during weekdays from 8PM to 10PM, rising to AED350,000 ($95289.95) during weekends, according to a rate card shared with Arabian Business.
Two main templates can be used to project an advertisement – Perspective view and Pixel accurate – with each of the templates having their benefits, and both being viable options for the playback system.
For two three-minute impressions any night between 8PM and 10PM the price is AED500,000 ($1,36,128.50) and for AED1 million you can get five three-minute impressions any night between 7PM until midnight.
All you need to know about advertising on Burj Khalifa
The three-minute spot cannot be broken down into several shorter spots.
The cost is exclusive of VAT and the full payment must be settled ahead of the date the advertisement goes live on the tower.
Music can be part of the video to be displayed on the façade, however, the video cannot be synced with the fountain.
Burj Khalifa allows all emerging designers, light and 3D mapping artists to participate in submitting their proposals to have their work displayed on the iconic structure’s façade.
Shah Rukh Khan featured on Burj Khalifa
A three-minute advertisement by UAE’s Burjeel Holdings featuring Bollywood icon Shah Rukh Khan, was displayed on the Burj Khalifa on September 28. Khan is the brand ambassador the healthcare operator.
The actor, who is often addressed as ‘King Khan’ in the Bollywood industry, is being paid around $4 million to star as the face of a new advertising campaigns for Burjeel Holdings, according to sources with knowledge of the matter.
Burjeel Holdings operates 39 hospitals and medical centres across the region. The Abu Dhabi-based company is currently going through an IPO that will see 11 percent of its equity sold – and valuing the group at around $3 billion.
The group was founded in 2007 by Dr Shamsheer Vayalil, who is also looking to enter Saudi Arabia with investments of up to $1 billion planned.
The façade of the world’s tallest tower has been used by high-profile campaigns in the past such as Noon.com, Cartier, Huawei, Walt Disney to promote The Lion King and Avengers: Endgame movies, among other global brands and movies.
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