Everdome – Bridging the gap between blockchain and corporate

We entered a multibillion-dollar market with no contacts or existing links within it, and with competition that had several years of operations under their belt, yet we organised a sell-out event.

There have definitely been lots of highs in my career so far, but I think my biggest event is yet to come as we’ve signed a deal between FTX and Hoko Agency.

Why is it essential for blockchain pros and corporates to work together?

When it comes to blockchain, crypto and even the metaverse, it’s my belief that corporates are having difficulty capturing audience attention. Blockchain in particular has the di-gen audience captivated right now, which is why I think it’s essential for corporates and blockchain pros to work together to achieve success, or corporates will be missing out on a huge revenue growth opportunity for the future.

What corporates need to do is work out which industry players can benefit them the most. Just as how in music we’d turn to the likes of Pharrell Williams, Ludacris, Kanye West, the Weekend, and Jay-Z. For crypto, leaders such as Sam Bankman of FTZ, who was one of the largest holders of Bitcoin, and Rob Gryn, CEO of the world’s most hyper-realistic metaverse, Everdome, are your go-to guys.

You have extensive experience in combining tech with the music, entertainment and sports worlds. Why are these kinds of collaborations vital?

I’ve worked across the tech, music, entertainment and sports worlds for most of my career. During that time, I’ve come to realise that the corporate and crypto worlds face the same difficulties that technology companies had when trying to break into music. Technology companies wanted a slice of the growing music industry and its strong audience, but couldn’t quite figure out how to capture the market.

This changed when they began identifying and collaborating with key members of the music industry, such as Pharrell Williams, who is himself an innovator. At one point when I was working with a Microsoft partner, I brought Williams on board as an advisor. He was the ideal person to help us understand the mind-set of the music industry audience. We held think tanks and focus groups, which led us to create solutions that would capture the audience’s attention.

As you continue to launch new brands and produce events in parallel to successful branding and marketing campaigns that attract international attention, what makes Everdome unique?

Rob Gryn is the CEO of Everdome, which will be the world’s most hyper-realistic metaverse when it launches later this year. He took a completely different approach to marketing Everdome.

Instead of taking the standard approach and simply employing someone to oversee marketing strategies and so on, he acquired a percentage of Hoko Agency, the business I co-founded and serve as chairman of. This gave him instant access to global events and activations, essentially providing an in-road to some of the world’s most exciting events.

Hoko Agency is involved in Formula 1 hospitality around the world, as well as destination marketing, Polo, and on-ground activations for companies such as Moneygram. My team and I had a head start in pushing Everdome to the world, as we were already heavily embedded in the events and marketing industry.

Gryn doesn’t just take the academic or tried-and-true route to success; he thinks bigger, more creatively, in ways that can and will create positive disruption throughout the market.

To create the most hyper-realistic metaverse, Everdome uses breakthrough photorealism to create a super slick real world-extended experience. Where do you foresee this trend going?

If there’s one thing that’s guaranteed with technology, it’s that we will continue to find ways to innovate for even better results. Even within the past decade it’s easy to see just how far digital visuals have progressed, in the online world and gaming in particular.

Think about how rudimentary the first virtual reality graphics were; they were block-based and cartoon-like before evolving into the beautifully slick imagery you’ll see in Everdome, which leverages cutting-edge technology from Metahero to create real-to-life visuals. We’re already at an incredibly high standard having achieved photorealism, so wherever technology takes us next is going to be very exciting.

What can we expect to see from Everdome in the near future?

We’ll announce some amazing new partners who will bring their brands into the Everdome metaverse, making our ecosystem even richer. And, of course, we’re going to release the news that everyone’s been waiting for, an update on the timeline that will see the launch of the Everdome mission to Mars.

You can expect a number of immersive events in the lead-up to the launch, which will give the public a chance to get hands-on with Everdome, to experience what life is going to be like in our metaverse.