The UAE has the highest percentage of people hooked on television anywhere on the planet, according to a new survey by global research consultancy TNS, Emirates 24/7 reported.
The paper said that 86% of UAE resident watch television each day. It reported that Spain was the second highest, followed by Italy, the UK, Australia, Germany and India. The global average figure is 75%.
Matthew Froggatt, Chief Development Officer at TNS, told the paper: “In a world where multi-tasking is the norm, the context in which we watch TV is rapidly changing – it isn’t just on the sofa at home with no other digital distractions around us. Instead, the growth in screen-stacking and online TV viewing is huge, particularly in the Asian markets, driven by a growing demand for content among viewers.”
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