Saudi-based Al Hokair Entertainment is planning to make a major move within the global SR147 billion virtual reality gaming sector.
With 91 entertainment centres, under Al Hokair’s Sparky’s brand, the group said it will now focus on embedding their centres with comprehensive virtual reality gaming zones.
Virtual reality gaming is where a gamer can experience an interactive three-dimensional virtual reality environment.
Mishal Al Hokair, executive vice president and general manager of the company’s Entertainment unit, said: “We are getting ready for the millennials, the digital natives, they need more immersive games and they exactly know what they want from entertainment centres such as ours.
“Over the last couple of years, we have seen a giant leap within the VR segment and we see the growth to continue till 2025. Current generation is consuming more entertainment content than ever before. This is estimated to be a multi-billion-dollar industry and we want to ensure that we establish our footprint slightly ahead of the industry.”
Al Hokair Entertainment plans to create a more diversified menu of games in order to cater to a wider audience, including young children and adults.
“We are looking at expanding our reach within Saudi Arabia, the UAE and other regional markets. We believe that one of the key factors for the success of VR games is the immersion value of the whole VR concept,” he added.
Sparky’s currently features bowling alleys, family ice rinks, 4D cinemas, kids and adults rides and arcade games.
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