AD Ports Group announced the rebranding and change of Maqta Gateway’s corporate identity to Maqta Technologies Group, aligned with its strategic focus of facilitating global trade through digitalisation.
The new initiative envisages Maqta Technologies Group bringing together diverse capabilities within AD Ports Group’s digital cluster.
The move will also see the company consolidating as the master brand – Maqta Gateway, AD Ports Group’s digital arm, and its strategic investments, including TTEK, developer of customs’ modernisation solutions and Dubai Technologies, a trade and transportation solutions developer.
The consolidation will also involve Maqta Ayla, the Group’s majority-owned joint venture for maritime sector digitalisation in Aqaba, and Nishan Security Services, a smart security services provider.
This launch signifies Maqta Gateway’s evolution into an organisation focused on the future, based on the pillars of innovation, collaboration, and investments with unwavering commitment to deliver enhanced experience across all stakeholders, including its people, customers, suppliers, and shareholders, the company said.
Dr. Noura Al Dhaheri, CEO of Maqta Technologies Group and Digital Cluster- AD Ports Group, said: “As we continue to scale up our efforts to make global trade more transparent, efficient, and sustainable, the launch of Maqta Technologies Group marks a key milestone.”
“Governments and private businesses anywhere in the world can leverage our unique value proposition of combined local and international expertise in digitalising multimodal end-to-end trade value chain,” he added.
Al Dhaheri said Maqta Technologies’ mixed portfolio of investments and solutions will allow the company to stay nimble in a fast-changing world, where rapid disruptive technological innovations are a norm.
“We will continue to build on this foundation and enhance its commerciality to accelerate trade digitalisation, under the directives of our wise leadership,” he said.
Aimed at increasing its commerciality globally, Maqta Technologies Group will remain closely involved in the operations of its business, while managing and overseeing the strategy, planning as well as the operational, commercial, and financial performance of its businesses, AD Ports said.
Dr. Noura Al Dhaheri will lead Maqta Technologies Group along with the executive team.
Together, they will deliver on strategic imperatives, create new revenue streams and enhance existing ones, in addition to focusing on delivering enhanced efficiencies, the company said.
Over the next few weeks, Maqta Technologies Group will initiate a rebranding exercise to reflect the new brand across all key assets, including Maqta Gateway’s headquarters ‘Digital District’ and TTEK’s office in Vietnam.
The rebranding will be carried out in phases to minimise impact on current operations and stakeholder engagement, the company said.
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