Dubai jewellery firm Damas has launch a new production factory in Nad Al Hamar as part of its commitment to the “Made in UAE” initiative.
Sami Al Qamzi, director general of the Dubai Department of Economic Development and Anan Fakhreddin, CEO of Damas, opened the facility which will support the company’s growth and market expansion plan.
The factory has the capacity to transform over 280kg of gold into unique pieces of jewellery on a monthly basis. Currently, Damas designs and produces over 40 percent of its jewellery through this facility, and aims to increase the production capacity to 80 percent by the end of 2017.
The Damas factory employs 3D printing techniques in the design and manufacturing process, supported by laser capabilities to provide a sharp, detailed and consistent product, the company said in a statement, adding that more than 200 craftsmen will be based there.
Fakhreddin said: “Our investment in the new facility is a reflection of our commitment to the gold and jewellery sector. It is also aimed at enhancing our contribution to the industrial footprint of the UAE.
“The Damas facility supports our efforts to respond to market demands and introduce new products within record time by harnessing the latest technologies in the production processes without compromising on the human element involved.”
Al Qamzi added: “The art of goldsmithery and jewellery making are intrinsically embedded within the roots of UAE’s history and culture… We support the step Damas has taken in promoting UAE’s industrial footprint in this vital sector, which not only contributes to the retail and tourism industry, but also highlights the reputation of Dubai as the City of Gold.”
While Dubai and the Gulf region in general are often considered to be among the world’s most important markets for gold jewellery, a majority of what is available in these markets today are produced across workshops in India, Italy and Hong Kong.
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