By Salma Awwad
Arabic language and new features bring more convenience and captures a wider audience
Foodonclick.com, the regional leading online food delivery portal, has announced the launch of its new Arabic interface along with new features that will make ordering food online even more convenient and accessible.
Following its recent expansion into Saudi Arabia and Lebanon, Foodonclick.com has established a strong regional presence, boasting over 100,000 subscribers and over 1,000 restaurant partners across cities in UAE, Oman, Qatar, KSA and Lebanon.
With Arabic the most spoken language in the region, the new interface opens doors to a wider customer base for the website which enhanced several of its features, such as increasing size and quality of the menu pictures and introducing a new filtering mechanism to make navigation and search simpler.
When will the UAE ciber laws be amended to force online news sites to mark such news as an Advertisment Feature paid for by a specific company?
I say this because this news piece is totally inaccurate. By saying this company is the leading regional online food delivery portal, you are seem to be stating a fact. What about talabat.com? It is an online food delivery portal, covers all GCC countries (more than foodonclick.com currently does) and, after a quick search, found that they (talabat) has more resturants partners than foodonlick.
Again, either state to us that this is an advertisement feature so that we know what you write is just plain marketing on behalf of your client, or if you decide this is not an adverstisement feature, then please do you search on other delivery companies out there before claiming one to be leading regionally when this statement can easily be disputed and makes your news site less credible.
Talabat in reality is only really active in Kuwait because its owners are ruling-family members started out the business as a fun venture only to find out late enough that many other competitors (24h, foodonclick, Otlob, Hellofood...) want a piece of the pie in the region and that the likes of foodonclick.com - to name a few - have already cemented its leadership in countries like UAE. Although it claims "presence" in other regions, its actual business activity is pretty much limited, not to say nonexistent, in other parts of the GCC. Can you please show us in numbers how Talabat is exactly leading?
for example, Talabat has as little as 5 promotions in the entire UAE. 24 h and foodonclick in dubai alone have at least triple that number.