Property buying is no easy process, especially when having to travel considerable distances in search of a place to call your own.
Whether it’s purchasing upfront, renting or buying a property, the more complex the requirements are, and the more time it takes to navigate what can often seem an intimidating process. If one were looking to shift base a few years ago, there was little one could learn about a prospective property without actually visiting it.
However, thanks to Proptech, this is conveniently no longer the case. Today, home seekers have the power vested in them to make informed choices, at the touch of a button and in a matter of a few seconds.
Bridging borders with digital transformation
In a dynamic market scenario, where people increasingly rely on their digital devices for information, there is a huge demand for platforms that offer all the information in one place.
Homefinding from afar can be an overwhelming journey to uncover, given the wide range of questions that come with this decision. These are not just limited to the type of home, location or price range.
Homeseekers want to know more about the communities they live in and there is a growing appetite for platforms that can showcase prospective neighbourhoods through virtual experiences. Such platforms help minimise ambiguity, whilst offering aspirational imagery that motivates and inspires the home search journey.
Comprehensive property marketplaces are a window for the world to find homes within the UAE, supporting home seekers with a crucial service that saves both time and money. With the emerging collaboration between tourism and real estate, we are constantly assessing home seekers interests and feedback.
Thanks to all the data we have at hand, its possible to decipher the specific needs and wants of consumers across a wide range of demographics, working on them closely as they evolve faster than ever. One of them being the need for a time-saving tool that allows for 360-degree data insights keeping in mind potential homeseekers’ questions and concerns, easily accessible on a single user-friendly digital platform.
For us, that tool is ‘Data Guru’ – a comprehensive tool that offers home seekers everything they need – from price data to community insights, a rent vs buy calculator and more.
Navigating diversity through enhanced consumer experiences
As the UAE’s tourism sector continues to see unprecedented success, a great deal of global investors and tourists are expressing interest in real estate properties across the region. Given the wide range of tools and features available through proptech platforms, home seekers from around the world are looking for a one stop solution that offers them everything they need to know before calling a country their home. With this comes the need to invest in enhancing consumer experience.
We are seeing app downloads and property searches transform rapidly with more specific data points and preferences dominating customer engagement from the get go. Moreover, home seekers from around the world are rapidly influencing the state of investments in the region.
Today, as ownership rises, off-plan spikes, digital platforms thrive and new communities emerge, we as proptech enablers are no longer just in charge of our own sector. We are also actively fuelling the nation’s goal for tourism and boosting its contribution to the national economy.
Tourists are our potential residents, with a right to know it all before they seal the deal. AI-powered tools have played a great role in supporting this diversity, especially for distant home seekers scrolling through listings without any visibility of its physical attributes. Having been in touch with our consumers over the years, we know this has always been a top priority for them. Additionally, they are also particular about understanding their agent’s background, expertise and reliability.
As a leading industry player committed to serving the nation’s ambitions, it is important to focus on embracing diversity when addressing consumer experience. Investing in trust, technology, talent and transparency are key factors in sustaining this transformation and scaling the scope for years to come.
When two of the nation’s most mainstream economic contributors come together – tourism and real estate – we can expect an exciting future to unfold, particularly in the realms of technology and AI. With abundant opportunities and limitless scope on offer, there’s a lot in store for home seekers in the UAE, and seamless searches are just the beginning. With the right platforms to support, the stage is set for foreign investors who wish to find their dream home in the UAE.
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