Majid Al Futtaim has chosen 14 startups and SME winners to join its Launchpad Accelerator Programme across three categories. 196 applications were received from across the MENAP region and globally, following the initial announcement of the programme an open call for submissions in partnership with Astrolabs and Microsoft.
Out of 23 shortlisted applicants, the winning startups include The Bath Land, The Zola Collective, The Hair Addict, Wallace & Co, Opio, Reform Studio, Little Sol+, Kiliim, Sigma-Fit, Thaely, Boksha, Stake, enVerid Systems and Disrupt-X.
The successful companies will now receive unrivalled access to business growth incentives, mentorship programmes and the vast Majid Al Futtaim innovation ecosystem to strengthen their commercial viability across the region.
“Today’s announcement is a critical step forward in our mission to support small businesses in their journey to create new products and services that could ultimately become our business partners and suppliers in the future,” said Joe Abi Akl, Chief Corporate Development Officer at Majid Al Futtaim – Holding.
“Through Microsoft for startups, we are accelerating startup growth in 140 countries by delivering access to innovative technologies, go-to-market strategies and Microsoft’s vast ecosystem of partners and customers,” Ramy Fares, Director: Retail & Travel Industry at Microsoft Middle East and Africa.
Majid Al Futtaim Launchpad programme focused on three categories, Homegrown, Health & Beauty and Proptech.