The future of the creative economy lies in the fusion of human imagination and technological advancement
content creation
Latest in content creation
content creation
India’s IndiGo partners with Spotify to generate exclusive travel playlists
As a value add, IndiGo and Spotify are also offering customers, booking and travelling directly with IndiGo, four months of complimentary Spotify Premium subscription
career
Dubai kids tempted by ‘glamour’ of social media influencers, parents encourage it as ‘legitimate career’ choice
Why study medicine when you could profit from likes? Dubai parents are unexpectedly embracing their children’s calls to the alluring world of influencedom
acquisition
Saudi entertainment giant Alamiya acquires Lyra Pictures in landmark deal
The company, with a heritage spanning five decades, has unveiled its acquisition of Lyra Pictures, a rising star in the film development arena
Achievement
The winning combination: Passion and consistency in professional pursuits
Kiran Khawaja inspires with impactful content and unparalleled real estate expertise
AI influencers
Robot influencers: Prada, Calvin Klein, Versace turn to deepfakes for social media marketing with AI
Big luxury brands are recruiting robot influencers to promote their products. Could this be the future of marketing and what will it mean for influencers?
ChatGPT
Content is king, time is priceless
Ali Akawi, CEO of ITP Media Group, reflects on the organisation’s obsession with creating content, worthy of the time and attention of 25 million unique users a month
AI-based curating systems
Can Dubai be the next Silicon Valley technology hub?
The emirate provides those in the Web 3 space with the ‘perfect balance of work and fun,’ making it attractive for talent, said the 26-year-old co-founder of interactive short video platform Vurse
AB In Focus
Netflix rival Starzplay’s Maaz Sheikh on the UAE’s home-grown success stories
Dubbed the Emirates’ rival to Netflix, the UAE streaming service has signed a deal with E-vision from e& and ADQ, an Abu Dhabi-based conglomerate, to acquire a majority stake – 57 percent – based on a post-money valuation of $420 million. The CEO and co-founder Maaz Sheikh sits down with Arabian Business
content creation
Why the subscription model is the way forward for monetising your expertise
There is a definite ‘credibility gap’ occurring with a view to free content, which the market definitely is saturated with, says Kellie Whitehead, and Jennifer Blandos
Apple
Podcasters find their voice in the Arab world
Many young Arab people now prefer podcasts over traditional radio programmes
Arab content creators
Gallery: Inside Middle East’s first YouTube Space
Dubai is the 10th major city in the world to host a YouTube Space after London, Sao Paulo, Tokyo, Mumbai, Paris, Berlin, New York, Los Angeles, and Toronto
Arab content creators
YouTube launches region’s first YouTube Space in Dubai
The facility will give YouTube content creators free access to audio, visual and editing equipment, as well as training programmes, workshops and courses.
content creation
Entertainment provider: How OSN is dealing with an ever-changing TV industry
OSN CEO Martin Stewart reveals how the company is adapting in a hugely competitive marketplace
