Securities and Commodities Authority calls on financial influencers in the UAE to obtain licence
Influencers
Latest in Influencers
Creative economy
Saudi Arabia’s creator economy surges 32% in Q1 2025, TikTok leads growth: Report
User-generated content is transforming Saudi digital engagement, with TikTok’s explosive popularity and rising influencer earnings shaping market dynamics
amnesty fines
Dubai real estate supply; Exclusive Salt Bae interview; Sheikh Hamdan announces well-being resort; UAE deportations; Kuwait announces holiday – 10 things you missed this week
Dubai real estate analysis, new well-being resort announced, Brits flock to the UAE, Kuwait announces holiday and more top news stories this week
Dubai
Influencers flock to Dubai ‘faster than brunch reservations on a Saturday’ fueled by Golden Visas, zero income tax, luxury lifestyle
Dubai is currently witnessing an increase in relocation of social media stars to the city, predominantly from US, Asia and Europe
Influencers
TikTok reveals 2025 marketing trends in ‘What’s Next’ report
The report states that two out of three TikTok users appreciate when brands collaborate with multiple creators
influencer
India’s influencer marketing platform KlugKlug announces major expansion plans in MENA and beyond
The company said plans are under way to establish operations in countries such as Saudi Arabia and Kuwait within the next 12 to 18 months
celebrities
Shah Rukh Khan and Aryan Khan to launch D’YAVOL in UAE with exclusive AfterDark+ event
The launch event, slated for October 27 at the experiential Sky 2.0, will feature King Khan himself as the showstopper, alongside a host of A-list celebrities and influencers
Burj Khalifa
Influencers in arms race over $100,000 gender reveal parties as expectant parents cash in on viral trend
Experts caution against “overly elaborate” gender reveals, fearing backlash from audiences
Arab stock markets
UAE holiday dates; 4-day week in Dubai; Saudi labour law changes; UAE casino update – 10 things you missed this week
UAE holidays, 4-day working week, Saudi labour laws, Ras Al Khaimah casino update, Mo Vlogs and more top stories this week
consumer behaviour
TikTok influences buying habits of 80% of MENAT consumers, report finds
The ‘TikTok Made Me’ report highlights the platform’s impact on buying behaviour across various sectors
Abu Dhabi
Abu Dhabi social media influencer advert ban explained: $2,700 fines, how to apply for a licence, new rule start date
Abu Dhabi’s ban on unlicensed social media influencer adverts to begin on July 1
Influencers
Saudi influencers the most sought-after on OMNES Influencers digital platform
At the sectoral level, searches during 2023 for influencers and content makers specializing in tourism and hospitality have witnessed a remarkable increase
influencer
Influencer marketing firm KlugKlug eyes massive expansion in Middle East, Southeast Asia
KlugKlug utilizes AI and machine learning-driven data to identify and explore influencers, deliver precise audience insights, and furnish intelligence regarding global influencers across popular social platforms
Career perspectives
UAE Gen Z are most difficult to work with due to older ’20th century bosses’, say experts
The impact of the COVID-19 pandemic and remote education on Gen Z’s ability to succeed in entry-level positions are few key reasons
content creators
UAE influencers must pay tax and register with government or risk 5 years in prison
Influencers need to pay tax and register with the authorities or face potential jail time
AI influencers
Robot influencers: Prada, Calvin Klein, Versace turn to deepfakes for social media marketing with AI
Big luxury brands are recruiting robot influencers to promote their products. Could this be the future of marketing and what will it mean for influencers?