Dubai International Content Market 2025 returns on November 4–5 with 90 exhibitors, 250 buyers, and top broadcasters from over 50 countries
social media influencers
Latest in social media influencers
content creators
UAE 1 Billion Followers Summit draws 1,131 global creators to new startup accelerator
UAE 1 Billion Followers Summit draws 1,131 applications from 70 countries for its Creators Ventures Accelerator supporting creator startups
Abu Dhabi
UAE finfluencer licensing brings ‘long overdue accountability’ to social media investment advice, experts say
The UAE’s ‘finfluencer’ licensing system combats social media investment scams, with groundbreaking rules requiring anyone with just 1,000 followers who gives financial advice to register with regulators
Noor Naim
Exclusive: How Noor Stars became the Arab world’s biggest YouTube star
Thirteen years ago, Noor Naim was homeless in Turkey. Now, she’s the top Arab female YouTuber with 60 million followers, aiming to become the region’s first social media billionaire
Brand Marketing
Is the rise of influencers the death of marketing?
The rise of influencers presents both opportunities and challenges for the marketing industry
influencer
Mo Vlogs hits back over “scam” claims
Influencer says social media allegations “just not true”
career
Dubai kids tempted by ‘glamour’ of social media influencers, parents encourage it as ‘legitimate career’ choice
Why study medicine when you could profit from likes? Dubai parents are unexpectedly embracing their children’s calls to the alluring world of influencedom
Drama
Netflix to release ’embarrassing’ Dubai Bling season 2 on Dec. 13
“Given what is happening in the region, to see a bunch of rich kids arguing mostly about money is nothing short of embarrassing,” a source told Arabian Business
Facebook
1 Billion Followers Summit returning to Dubai
1 Billion Followers Summit will return to discuss social media trends in 2024
Drama
Netflix orders Dubai Bling cast to eat “spicy food” to promote Season 2
Cast told to gather on September 21 to hype new show
AI influencers
Robot influencers: Prada, Calvin Klein, Versace turn to deepfakes for social media marketing with AI
Big luxury brands are recruiting robot influencers to promote their products. Could this be the future of marketing and what will it mean for influencers?
content creators
‘Dubai is the new L.A.’: Influencers flock to UAE to max social media followers
Dubai sees massive influx of social media influencers as they seek to capitalise on lucrative branding opportunities and content creation collaborations
Shadman Sakib
Revolutionising the social media experience
Never-before seen features, superlative content creation and advanced in-built video offerings, VURSE will redefine the way content is created, owned and shared. With its impending India launch in July 2023, VURSE CEO and founder, Shadman Sakib reveals that his company will help cement the region as a global dig-tech hub
Accessories
Billion dollar beauty
Social media superstar Youmna Khoury already owns and runs one of the region’s fastest growing beauty empires, is undergoing massive regional expansion, and investors from Iraq to Jordan are desperate for a slice of the action. But if the day job is tough for the 26-year-old, it’s nothing compared to her harrowing past
Andrew Tate
Andrew Tate says he will be shot in ‘silencing attempt’ days after release from jail
‘As all other silencing attempts fail, and stage 3 approaches – I anticipate a bullet will be the chosen utensil of pacification’ – said the controversial personality
Dubai
India AI influencer firm enters Dubai amid marketing goldrush
KlugKlug, the latest company to enter the UAE, also hopes to disrupt the influencer marketing segment with its tech-based platform which will help companies to weed out the large-scale ‘fake followers’ of social media influencers
Dubai
Indian firm to launch ‘Uber of influencer marketing’ in Dubai
Mad Influence’s marketplace platform is slated to be launched later this month